An Insight Into some Of Greece's Stongest Brands
Superbrand status is based on the opinions
of marketing experts, business professionals and thousands of consumers.
An insight into Greece’s strongest brands
Superbrands Greece is part of the world’s largest independent arbiter of branding
The awards you cannot buy
Only those brands highly rated by the council are invited to join the Superbrands project.
The consumer’s choice
Superbrand status strengthens a brand’s position and sets the brand apart from its competitors.
Since 1995, we have commissioned independent research to identify Greece’s strongest brands.
Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of Greek consumers.
Superbrands Greece is part of a global business operating in over 90 countries worldwide.
A symbol of success
Superbrands is a certificate of superb brand reputation among current and future clients, partners, investors, and media. Brands use the special award stamp in various images and slogans of their marketing communications to show consumers and partners the high recognition for branding excellence they have achieved.
Nielsen Research conducted a study on the impact of the Superbrands Award Seal found that “74% of consumers who recognized the Superbrands name claimed to be much or more likely to buy products or services associated with the Superbrands Award Logo”
The Superbrands Awards Seal provides our clients with significant competitive advantage..
Brands may also decide to take a custom cover and extra copies of the book so that it can be used for internal promotion or as a corporate giveaway to clients, suppliers, shareholders and staff.
Additional copies of the book are also distributed by Superbrands, both internationally and locally, to individuals and organizations that have an interest in branding and wish to get an insight into how these brands achieved their status in each particular market.
Copies are provided on a complimentary basis to journalists, researchers, business schools, hospitality lounges, and libraries.
As the only book of its kind dedicated exclusively to the country’s leading brands, the Superbrands books are set to become the local marketing community’s premier source of information on how great brands become Superbrands.
The Superbrands publications allow the brands featured in the publications to present their market strength and positioning, their achievements, history and heritage, brand values, as well as information on their products, developments within their organisation, and the promotional work being carried out by the brand. Copies are successfully used as corporate gift to customers, suppliers, journalists, key staff and stakeholders.
Each member brand receives a two-page case study in the Superbrands book as well as the opportunity to customize their book with a bespoke cover.
Customized covers are an extremely popular method of maximizing Superbrands status and provide a lasting and powerful image of each brand.
In the spotlight
The most prestigious brands in Greece are featured by rotation in the Spotlight. Greece's most valuable Superbrands present their products/ services and the way the company excels in its professional field making clear to the public the brand's positioning and status.