Imperial Brands Hellas
Imperial Brands is a global consumer focused organization and the fourth largest international tobacco company with presence in more than 120 markets and 25.000 employees.
Imperial Brands Hellas, with 40 years of successful presence in Greece, has achieved, amongst others, to build the most premium cigarette brand in Greece, Davidoff, the No.1 brand in accessories (papers) Rizla, and has a strong presence with recognized brands such as JPS, West, Gauloises, Slim Line, Golden Virginia, Drum, Van Nelle.
Since 2019, when entered the New Generation Products category, its portfolio includes the No.1 brand in Εlectronic Cigarettes blu and the No.1 brand in Disposables blubar, Heating Device PULZE, Heated Tobacco Sticks iD and Heated Nicotine Sticks, iSENZIA.
The recently launched innovative Nicotine Tea Sticks iSENZIA do not contain any tobacco but are made of a variety of Oolong and Green tea leaves, while the capsule technology in the filter allows consumer to release the flavour for a unique experience full of taste.
Imperial Brands Hellas is aiming to offer a variety of innovative products, developing new consumer experiences, meeting the evolving needs of the adult nicotine users, while focuses on building a strong challenger business powered by responsibility, focus and choice, forging a path to a healthier future.
At Imperial Brands Hellas we are trying constantly to improve and overcome ourselves. Our strength is driven by our people, and we will continue to invest on them aiming always to satisfy our adult consumers and meet their preferences. Their response and acceptance to our products enhance our willingness to become better and fuels us with courage to keep on investing in innovative potentially reduced-risk alternatives.
Nikos Nikiforidis | Chief Executive Officer
Nikos Nikiforidis is the CEO of Imperial Brands Hellas, a dynamic consumer products company that comes from a strong tobacco heritage and activity in over 120 countries. He has more than 3 decades of presence in the company and is one of the key contributors to its highly successful transformation. He started his career in sales, building experience through taking on different roles and responsibilities, not only in Greece, but also in important markets in Southeast Europe, Africa and Asia. He holds a master’s degree in Business Administration (MBA), is a member of both National and European Business Institutes, while he is Vice-President of the Board of Directors of Imperial Brands Hellas.
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